Its either a stroke of genius or a complete disaster, you decide!
In keeping with its strong relationship with UK based charity Comic Relief, British Airways has released probably the marmite of all airline safety videos. Trust us on this, your either going to love it or completely hate it. We are already split roughly 50/50. Launched sometime in September 2017 the video has a very strong ‘British’ feel and features some hilarious & some rather close to the mark performances by Gordon Ramsay, Roy Brydon, Sir Ian McKellen, Thandi Newton and Rowan Atkinson amongst others.
British Airways says that the new film “…has been designed to help customers absorb important safety messages while boosting fund-raising for ‘Flying Start’, the global charity partnership between British Airways and Comic Relief.”
Alex Cruz, British Airways’ chairman and CEO, said: “It’s extremely important to us that customers engage with our safety video, and involving some of the nation’s most well-known personalities has given us the chance to create something fun that we hope people will watch from start to finish – and remember. We’ve worked with Comic Relief since 2010 and our customers have already helped us generate £16.5 million for great causes. We hope the new video will enable us to exceed our goal of raising £20 million by 2020.”
It remains to be seen how the video will be received by customers of the airline and it may even wear a little thin with regular travellers and actually have the opposite effect, either way, its a welcome departure from the boring videos that we are used to. Well, with that in mind we shall just leave you to take a look …….. see for yourself!